Growth of Cleaning Chief
Cleaning Chief is a cleaning company in New York that helps people keep their homes and offices nice and clean. They wash floors, windows, and carpets and want to connect with more families and businesses online
RESULTS
561%
Growth in Instagram Reach
717%
Growth in Facebook Reach
1,500+
Leads from Meta Ads
CLIENT OVERVIEW
Cleaning Chief is a professional cleaning company based in New York, specializing in residential and commercial services. Their goal was to expand online visibility and connect with more families and businesses looking for reliable cleaning solutions.
Results Achieved
Through a mix of social media campaigns, paid ads, and influencer collaborations, Cleaning Chief experienced significant growth: a 561% boost in Instagram reach, 717% jump in Facebook reach, and over 1,500 qualified leads generated through Meta Ads.
OUR PROCESS
PHASE 1: Social Campaign Structure Optimization
The existing Meta (Facebook/Instagram) ad campaigns were analyzed and found to have high ad frequency, with returning customers repeatedly seeing the same ads, which led to wasted spend and reduced performance. To address this, previous customers and warm audiences were excluded from the top-of-funnel campaigns, allowing the focus to shift toward acquiring new leads and families in the New York market. Campaign targeting and funnel steps were adjusted to create clear segmentation between new and returning visitors. This optimization resulted in a significant drop in frequency—from 4.3 to 1.2—on new customer campaigns, reducing overall ad fatigue and boosting reach and engagement with untapped prospects. This foundational work set the stage for subsequent paid and organic social strategies, ensuring that high-performing ads effectively reached fresh local audiences.
PHASE 2: Redesigning Product Pages to Lower CPMs and Boost Conversions
Following the reduction in ad frequency during Phase 1, the team faced a new challenge: soaring CPMs (cost per thousand impressions) that increased from $60 to $197 monthly between September and December. This surge was tied not only to ad frequency but also to a very low website conversion rate of just 1.2%. To combat this, we collaborated with our Conversion Rate Optimization (CRO) experts to completely redesign AgelessLX’s product pages. The redesign prioritized a clean, seamless user experience and interface, featuring a high-impact hero section optimized for conversions. Key elements included streamlined navigation and compelling calls to action that guided visitors smoothly toward making a purchase. Additionally, we implemented strategic upsells to boost order value, including a pre-purchase upsell triggered when an item is added to the cart and two post-purchase upsells aimed at increasing the average order size. This comprehensive redesign was designed to significantly improve conversion rates, reduce CPMs, and enhance overall ad spend efficiency.
Elevating Cleaning Chief’s Presence
We redesigned and managed targeted social media and paid campaigns to boost Cleaning Chief’s brand visibility, engagement, and lead generation across New York, driving sustained growth in followers and high-quality customer leads.
Social Media Ads: Targeted platforms for visibility
Influencer Collaborations: Expanded local reach
Paid Ads: Generated 1,500+ leads
PHASE 3: Creative Testing & Scaling
After successfully redesigning the product pages and lowering CPMs, we moved to phase 3—creative testing. We tested various ad concepts including feature-focused ads highlighting key benefits, lifestyle imagery showcasing real users, and testimonial-driven creatives that built trust. The feature point ads quickly outperformed all others, delivering higher engagement and conversion rates. Leveraging these winning creative assets, we aggressively scaled ad spend to over $50,000 per month.
- Sustained low CPMs despite higher budgets
- Increased conversion rates boosted lead-to-booking flow
- More than 1,500 qualified leads from Meta campaigns
- Continued growth in social media engagement, especially on Instagram and Facebook
This phase cemented Cleaning Chief’s digital momentum and demonstrated the power of data-driven creative testing combined with strategic ad scaling.
PHASE 4: Ongoing Optimization & Growth
Neon Media Marketing executed a comprehensive digital strategy to elevate Cleaning Chief's online presence and drive lead generation. Their approach centred on four core services: targeted social media ads to boost brand visibility and attract new customers; cold outreach via email and SMS for lead nurturing and conversions; strategic collaborations with local influencers and cleaning-related businesses to expand reach and enhance credibility; and automated email and SMS marketing to maintain ongoing customer engagement and appointment reminders. This integrated strategy led to remarkable results, including a 561.5% increase in Instagram reach, a 717% surge in Facebook reach, over 1,500 leads generated from Meta ads, and 245 conversions tracked from Google Ads—all contributing to significant growth in customer acquisition and sustained market presence in New York.
